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Application Development Engineer

Description

What You Will Do In Your Role

  • China Regional Marketing Strategy 
  1. Develop China marketing strategy to support domestic business expansion and to build brand equity across all target audiences. 
  2. Partner with global marketing team to ensure alignment between China marketing strategy and global brand priorities. 
  3. Interact with mill and brand customers to better understand customer needs and consumer insights to drive improved marketing activation. 
  4. Own the annual resourcing and A&P plan for marketing in China. 
  • Mill and Brand Marketing Development 
  1. Develop marketing programs and tools for our mill network that better communicate the value and power of CORDURA® fabric to potential brand customers. 
  2. Partner with key brand customers in China to develop co-marketing campaigns and initiatives that generate consumer interest and conversion. 
  3. Collaborate with agencies to develop campaigns and content that deliver on the brand strategies you define. 
  4. Support CORDURA® brand at key events such as trade shows, retail meetings, etc. 
  5. Drive development of CORDURA® brand experiences at retail. 
  • Cross-Functional Engagement 
  1. Collaborate with other major functions – such as sales and business development, product management, R&D, etc. – to ensure marketing alignment with key priorities. 
  2. Establish communication flow for exchange of marketing best practices globally. 

The Experience You Will Bring

Requirements:

  • Demonstrated ability to develop successful brand and marketing strategies 
  • Experience developing marketing campaigns 
  • Experience managing advertising and creative agencies 
  • Management of multiple projects/initiatives 
  • Strong cross-functional engagement skills 
  • Strong written and verbal communication skills 
  • Fluent in English for global communication 

What Will Put You Ahead

  • Experience in B2C and B2B marketing 
  • Ability to develop marketing experiments that test new ideas and insights 
  • Experience in managing people 
  • Experience with textile or ingredient brands 
  • Experience engaging with senior leadership 

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