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Senior Media Buyer

 

Description

The Senior Media Buyer will be a member of our media trade desk (called the Research and Strategy team) and focus on setting-up and optimizing digital advertising campaigns for display, social, search, and other digital and traditional media. S/he will be responsible for campaign setup and optimization as well as interacting with internal customers to ensure customer needs are being met.

This role is designed to suit a candidate with significant experience in digital media buying. Additional experience with traditional advertising and/or advertising facets outside of buying are preferred. 

What You Will Do In Your Role

  • Set-up campaigns in digital media engines and traffic/manage creative
  • Optimize campaigns to ensure best performing ads and keywords are running
  • Analyze data to determine optimal targeting for digital ads
  • Manage spend of campaigns to ensure that ads are delivered at desired pace
  • Design targeting experiments and test new, novel ideas
  • Research advertising industry to discover new technologies
  • Teach campaign setup and advertising methodology to inexperienced marketers, and collaborate with experienced buyers to implement and improve processes
  • Build reports using Google Data Studio, Microsoft Excel, and Microsoft PowerPoint
  • Manage vendors to ensure they are meeting requirements
  • Negotiate contracts with publishers and develop new and novel win-win ideas for contract structure, including negotiating deals for remnant inventory with publishers who traditionally leave remnant unsold
  • Troubleshoot ad serving/tracking issues as they arise
  • Potentially some social media monitoring and research
  • Potentially tasks related to survey research, including compiling data, analysis, and assembling reports
  • Provide data-driven input on creative direction
  • This role will require occasional work on evenings or weekends (~15% of time) but will also allow for flexibility during the workday to compensate for this. Work weeks are not anticipated to exceed 40-45 hours per week.
  • Depending on a candidate’s experience and qualifications, this role may have one or more direct reports.
  • The role may require occasional travel (<5% of time)

The Experience You Will Bring

Requirements:

  • 5 years of relevant advertising experience, including at least one year in a role acting as a media buyer for either an agency or internal company team (managing spend of at least $1MM per year)
  • Strong ability to think quantitatively and economically.
  • Experience using Microsoft Excel, PowerPoint, and Google Data Studio.
  • Significant experience using Google Ads 360 Display (or comparable), Google Ads and/or Search Ads 360 (or comparable), Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads Manager
  • Some experience using relatively newer advertising platforms like Spotify, TikTok, etc or demonstrable aptitude for learning new platforms
  • Strong attention to detail and ability to develop and maintain detailed naming/cataloging system for elements of advertising campaign

    What Will Put You Ahead

    • Experience with B2B clientele and ABM
    • Experience with Salesforce or other CRM tools
    • Experience with email marketing platforms and/or email campaign planning
    • Basic experience with some sort of coding (for instance, SQL, R, Python, etc.)
    • Advanced experience with Microsoft Excel and Microsoft PowerPoint
    • Good interpersonal skills and ability to effectively negotiate with salespeople

    Candidate must be able to relocate to Atlanta or Wichita. 

    Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.


    At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate’s knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.


    Equal Opportunity Employer, including disability and protected veteran status.
    Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. 
    This employer uses E-Verify.  Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf

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