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Director, Product Marketing

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Description

Genesis Robotics & Motion Technologies (GRMT) – Director, Product Marketing 

Location - Langley, BC (Full-time On-Site) 

At GRMT, there is no such thing as a dull moment. The path we are on is full of excitement, energy, and exploring new frontiers. Picture having your own front row seat to the robotics revolution and the future of motion technologies. This is the journey Genesis has traveled since the company’s inception. In April 2018, Koch Industries acquired majority ownership of GRMT. As a part of the Koch Engineered Solutions group, GRMT is able to leverage the capabilities and strength of one of the world’s largest private companies. 

Our portfolio of disruptive actuation solutions is generating significant demand in the marketplace. We are positioning the business to capture existing market share as well as create new market opportunities within the robotics and industrial automation industries. 

We are looking for a high-energy and entrepreneurial Director, Product Marketing to join the GRMT team. In this role, you will be responsible for GRMT’s product marketing strategy for all products and solutions, and drive all product marketing activities and programs associated with successfully promoting GRMT’s game changing high performance, high precision actuation solutions. 

What You Will Do In Your Role

  • Lead, grow, coach, and mentor a multi-disciplinary team and drive tactical execution 
  • Provide local on-site leadership and presence to strengthen the culture and teamwork of the commercial team 
  • Develop and implement product marketing strategies to achieve key revenue, profit, and market penetration goals 
  • Develop and implement strategic product and marketing plans in pursuit of targeted markets, industries, and customers 
  • Develop product promotion and commercialization plans including demos, sales tools, data sheets, literature, distribution, training, product launches, tradeshows, and campaigns 
  • Develop pricing strategies for new and existing products 
  • Collaborate closely with Product Management and Applications Engineering to build and maintain a substantial knowledge base of our products and solutions in our targeted markets in support of sales enablement and marketing needs 
  • Collaborate closely with Product Management to define all product positioning, value proposition, and competitive analysis 
  • Collaborate closely with Product Management, Marcom, and Technical Communications to develop corporate and product marketing materials, ensuring alignment and consistency across product families 
  • Lead product evangelization 


The Experience You Will Bring

Requirements:

  • Product marketing experience with a HW-based product 
  • Experience commercializing a new technology or product offering 
  • Experience with designing and building a branding and digital marketing strategy, including substantial build of new marketing assets (e.g. website, presentations) 
  • Experience with servo motors, servo drives, encoders, or motion controllers 
  • Travel to customers and industry events, including internationally, up to 25% 


What Will Put You Ahead

  • 10+ years of experience with technical products and product marketing 
  • 10+ years of team management experience 
  • Experience marketing products or engineering services to product development environments (i.e. market/sell components or subsystems to OEMs or integrators) 
  • 5+ years of experience in motion control, robotics, automation, or related engineering fields 
  • Experience with direct drive servo motors 
  • Experience with machine and equipment design in robotics, automation, semiconductor equipment, medical equipment, packaging equipment or machine tool industries 
  • Bachelor’s Degree in Business (Marketing or Management) or Engineering 
  • Experience in companies rapidly transitioning from small to big; self-reliant and able to achieve objectives while simultaneously building structures and processes for continued expansion 
  • Experience in large and small companies in a Marketing capacity 
  • Polished executive level presenter; excellent written, verbal, and visual communication skills 

Who is Genesis Robotics? 

As part of Koch Engineered Solutions, we at Genesis Robotics are changing the way robots are built and move, disrupting one of today’s most rapid-growing and transformative technologies in unexpected ways. We look for inspiration beyond the conventional, encourage collaboration in the creative process and value aesthetics as an essential part of the design process. All of this is wrapped in a deep commitment to our core values. Sound like you? Join our team! 

Learn about the Humans of Genesis on our LinkedIn page: https://www.linkedin.com/company/genesis-robotics
See more at our website: http://www.genesis-robotics.com/
and on our Youtube channel: https://www.youtube.com/channel/UCD5azmfUwUcfAvJn8jl1_eg 

About Koch Engineered Solutions 

Koch Engineered Solutions, part of the Koch Industries family of companies, is a dynamic network of businesses that work together to create an ecosystem of domain expertise. Increasing operational efficiency and safety. Reducing waste and emissions. The manufacturing challenges of today aren’t just about improving performance or practicing environmental stewardship, such as managing water and waste, reducing carbon emissions and increasing energy efficiency. They are about doing both, but better. That’s where you come in. We are a people company. It’s our people who bring the domain expertise and engineered solutions to our customers. Join our ranks and change the world. 


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